“The importance of visual content in your marketing strategy and how to start with it”

The use of visual communication continues to grow. So much so, that eighty-four percent of all marketing communication is predicted to be visual by 2019. From a scientific perspective, it’s been found that using visuals help the audience remember the information more effectively. The reason is that images are directly deposited and stored into the long-term memory, whereas words only make it to the short-term memory.

Some facts:

90% of information transmitted to the brain is visual.

The brain processes visual information 60,000 times faster than text.

40% of people respond better to an image than 1,000 words.

“How to successfully start producing your own Social media video content in a nutshell”

1. Communicate with you community with video.

2.Who is your community.

3. Set goals, what do you want to achieve in what period of time?

4.Corporate films, vlog, commercials, how to choose the right format to achieve your goals.

5.Get started.

The most credible way to communicate is video as is it represents a face to face dialogue in the most natural way. But until recently it was a very expensive way with limited channels to publish. This has changed drastically this last decade and therefore video as a medium and its publishing channels are evolving fast. To choose the channels where you want to publish your video messages, vlog, commercials, etc… it is evident to get a detailed picture who you target audience is and on what channels they can be found. This research is an ongoing process as people like to move from platforms like Facebook to Instagram and to Snapchat, back to your WordPress site and Youtube.

Just like any other project it is recommendable to set goals to measure the success of your effort to communicate with your audience. Goals can be for example: Number of views, number of likes and shares or number of replies. All this is what we call “engagement”. And this is exactly the key to measure the success of your strategy. The number of views is the least impressive of the four. I would recommend to measure in shares and even more replies.

What format should you choose? Similar to the channels above the best way is a multi format way. Short video content for Snapchat and longer videos for your blogs on Youtube and Vimeo.

Quality over quantity. I have seen successful blogs bleed dry of over-publishing less engaging content. Set measurable targets to what quality standard each video has to comply. Train the people who create the content and hire professionals to train them is my advice. To create genuine content it needs to be produced or co-produced by your own staff.

Be patient. it will take time to until the published content will take effect on your target audience. In the meantime your team can work on quality improvements. When set goals start with 1 month and 6 month goals.

Discover organic and paid promotion of your content. Organic traffic to your content is free but not always cheaper to reach people. Discover and learn the way to promote content on the platforms your publish. For example on Facebook you can get 10k impressions of an ad for just 20 USD. Insight in revenue or other ratio on “ad spend” can really boost your results with exactly the same budget.

Let’s start! Need more information, how to produce the best video content for your website, blog, vlog etc. Just give us a call +6586484186 or send us an email, contact@tvworkshop.com

You can also read my article on the website Netherlandsworldwide

corporate team building singapore

Why team building or team bonding is the most important investment you will ever make!

The most successful, memorable team-building events are ones that don’t feel like a day at the office.

“History of team building and the transition to nowadays”

Some historical facts about team building as we know it nowadays and for people who still thinking it is a trend of the last 40 years with the rise of globalization! Off course they are right and there is a significant trend going on from the 80’s until now in 2017 . Globalization starting in the 80’s, brought the world a lot of prosperity and wealth for the people. As we all know left a lot people behind in poverty. Corporate companies getting bigger and bigger by mergers and huge profits and in the meantime satisfying the investor. When you look at several studies about this subject you will notice that we experience more stress at work now than 40 years ago. With the rise of globalization and stress the event world created a booming business called team building and team bonding for corporate companies. Still big business until now. Team building or creating the best team is already as old as the human kind is walking around on this plant earth! In the pre historic times we where already busy in creating the best teams for the hunt. The goals where a bit different “to survive and get food” The greeks did it by conquering other countries and formed the best military “teams” to achieve this.

“Why is team building and team bonding important to build the best teams”

Google and you will find 10000’s of webpages written about reasons for team building or team bonding, build the best teams, 10 insights into best team building, 21 killer tips to make your company more profitable etc etc etc. Yes team building or team bonding is still important for your company to build the best teams, to communicate better, to motivate your employees, promote different thinking, develop problem solving skills and break the barrier.

But, before you run to your boss and ask him to do “the most important investment he will ever make” or you are the team manager, boss or CEO of the company to spend your budget on it. Take a few things in consideration before you start organizing a team building or team building activity!

Some useful tips for getting the best result!

TVworkshop corporate teambuilding Singapore

Difference between team building and team bonding

We hear it al lot, talking with customers about their team building activity or team bonding day out. What is team building and what is team bonding. Is there a difference in it?  Online you see companies advertising with team building and team bonding? It can be a bit confusing and we hope by reading this article it will clarify a bit. Yes there is a significant difference between the two. I have to say the event companies who organize your team activity in Singapore made it also a bit more confusing. Using both words on the websites. We also do it! Mainly because it has an SEO reasons for findability on Google on both words

In meeting with customers for TVworkshop Corporate Team Building Singapore i always say: “In order to build a team, we must first form bonds”. That clarifies a lot! Look how ants are building there anthill! Ants must work together to achieve a goal, building it. They need to bond with other ants. Ants who are not bonding… IS Just an ant! So they bond together to build there anthill as a team!

Team building stands for acknowledging the positive behavior your team has (strength), getting the productivity higher and improving the overall functioning of all team members. For a long term and a follow up in team building. Team bonding stands for a short -term boost, a one-time event, made to encourage people to do something out of the ordinary and to connect outside of work, on a more personal level. You see the difference? It all depends on the goals you want to accomplish with your team! You can read more about it in the next chapter.

corporate team building singapore

Goals to set for your team building or team bonding day out” 

Setting goals is important before you start with your team activity. Go for team bonding if you want to get to know each other better and loosen up a bit communicating with your colleagues outside of work. Get out of the office and do something totally different and let yourself be surprised by your colleagues “I did not expect that of him or here”. You want to change your team in improving its performance, spirit and developing deeper inner connections, you can go for team building! But here comes the tricky part! Building the best teams is not something you can do in a 3 or 4 our team building program. Yep, i know some team building companies are selling there programs as if its the “Holy Grail” of all solutions. Promising overnight chances in your team as if they are God, Allah or buddha himself. We believe that team building is a start of a process that takes place over time! TVworkshop Corporate Team Building Singapore can help you in advising the best programs for “building the best performing teams you ever had”. Take a look at the website of  Plus One Dynamic what they write about: Team building goals “What are the objectives of team building

TVworkshop team building Singapore. The long term value of team building

The long term value of team building

Nowadays we living in a time that in companies almost everything has to be recorded and measured to get a higher profit. From the movement going to the toilet, how many pencils you use a month and the time you spend on social media. This is a dilemma for HR department, management and for us team building and team bonding companies. It makes it sometimes hard to sell to the big bosses who want to see a return on investment. Not talking about good and bad leadership (next article). My opinion and experience is that the a company who regular organize team building events with a goal. Encourages the employees to think about improving themselves and the team dynamic. Is the one who is taking care of their people and puts them on the first place. There are a lot of companies who talk about “people are the most important assets” but when it comes to the point of organizing it they are not at home! While companies who put effort in building teams with value, grow like companies as Apple, Microsoft and Google! Stop thinking about the money (and return) and put value in your people! Profit will follow.

“Bad & Good leadership”

Hot topic in a lot of companies. Good leadership you find in a lot of companies and bad leadership in even more companies. Leadership is sometimes you can not learn and it is in you or not. Take a look at the article in Forbes about how to identify bad leaders in your company. Building teams and connecting people in your team you need to be an natural born leader. Starting a team building or team building activity in your company with a bad leader. Better not!

Last note to take in consideration before you start thinking about organizing your team activity in Singapore.

If you were a marathon runner, would you train just a few times a year for your next race? Of course not. You would run almost every day. Why? Because only through regular, continuous training and exercise would you have a chance at winning. Effective team building needs to happen continuously if you want your group to be successful. It needs to be part of the corporate culture.

Latest new team building activity in Singapore! The I-pad movie challenge for your team day out in Singapore.

What is the I-Pad movie challenge team building activity Singapore? Watch our explainer movie.

“Get your team to the next level, Improve communication. Higher productivity. More creativity”

We believe that team building or team bonding for your business meeting, corporate meeting can change the live of individuals, teams and organizations. That in combination with a creative “think different” mindset are the ingredients for success! TVworkshop is the no. 1 visual creative events company in Singapore to help you in that.

I-Pad challenge Corporate Team Building Singapore! Specially designed for Singapore as a fun team building activity to organize during your company retreat, exhibition, seminars, conferences, team building events, trade shows, business diners, network events, incentive travel, family events, weddings and board meetings. The I-pad challenge is a fun team building game to organize as an indoor or outdoor activity in Singapore. The more creativity in your team the better the visual end results. Rain or no rain we always start and we have umbrella’s ready for all your team members!

“Ready, Set, Action! I pad movie challenge is the best team building activity for your team in Singapore.

Fully customized to your needs we love to energize your team and create beautiful visual end results. The I pad movie challenge is based on the 48 hours film projects organized in almost 48 capital cities every year! Together with the TVworkshop we are going to do it in a program 3 to 5 hours! 

divided into groups of 8 max who will issue an I pad, movie storyboards and of course clapper boards. Next is the brainstorm/planning stage where teams will come up with a theme for their movie and create a storyboard of scene/shots to film. This could be producing a company advert, making a video clip or reproducing famous scenes from films: It is up to them! Depending on the venue, we shoot on different locations, inside and outside. The more creativity in the group the more impressive the end result. Once the group have all the footage, it is time to edit. The iPad’s Movie Maker software allows you to cut and fade scenes and add filters, titles and theme music etc.

You want to show the end result in a spectacular movie experience during diner! We arrange this for you and we get the Oscars for best movie, best actress and best actor ready to present it to the winners. Combing it with ” amazing race” or scavenger hunt. We fully customize it to your needs.

Best Rooftop and Sky bars for your team bonding activity in Bangkok Thailand.

“Enjoy the best of Bangkok, combining business and pleasure”. Organize your team building corporate event Singapore in Bangkok, Thailand

Bangkok has by far the best and the most rooftop and Sky Bars in the world. From small ones hidden on the 68 floor not found by tourist to bars and restaurants on the rooftops of great hotels! Bangkok’s nightlife is a vibrant melt pot of the best street food, clubs, bars, restaurant in a 15 million plus city which never sleeps. You can literary drink the best and most expensive cocktails at Sky bars like Vertigo or Octave. 3 hours later with your last money sitting at Sukhumvit on a plastic chair, drinking your 70 Baht Chang Beer. I did it!

More and more Singapore companies finding there way to Thailand for organizing their team building event Bangkok, corporate event Bangkok, exhibition in Bangkok or training in Bangkok. Main reason for choosing Bangkok and not Singapore as there event location? Singapore locations are over rated expensive, restaurant food prices too high. Night entertainment Bangkok is better and “less regulated”. Combining business with fun pleasure makes bangkok a number one choice as your team building destination! As a team bonding company we understand the need to be flexible, we therefore offer our services not only in Singapore but also countries like Thailand, Bangkok, Vietnam, Ho Chi Min and other ASEAN countries.

TVworkshop Singapore for your custom made team building activities Bangkok, workshop Bangkok, team building games Bangkok, team building Thailand, fun activities in Bangkok, team building ideas in Bangkok.

Are you looking for a great event location in Bangkok check out the rooftops available. You want to offer your clients a choice of luxury spa hotels Check them out here, also nice other tips about Bangkok on Tipspots.com

The most successful, memorable team-building events are ones that don’t feel like a day at the office.